SEO – Search Engine Optimisation Guide

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In this Search Engine Optimisation (SEO) Guide, you’ll learn 5 techniques to get targeted traffic from search engine results and some tips to prevent your website from being penalised. Once you’ve applied what you’ve learned in this introduction to SEO you’ll have a head start to boosting your website traffic. How to get FREE traffic to your website from the top 3 search engines Google, Yahoo! and Bing. So Which Search Engines Matter? There are 3 major players in the search engine market. Listed here below by market share: Google Sites (66.2%) Bing & Yahoo! Sites … [Read more...]

Kiwis spend 62 billion dollars on shopping

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94.9% of the 62 billion dollars that Kiwis spend on shopping each year still happens offline. Yet eCommerce is hot and getting hotter. Perhaps that's because every month there are more than 110,000 NZ searches for "how to shop online" - more and more Kiwis are venturing into the online shopping space, and local businesses need to be there (or risk losing out to more fleetfooted competitors, here and offshore). The 2012 Nielsen Online Retail Report has recently been released and it reveals that just under half of New Zealand (49%) now buys products online! That translates to more than 60% … [Read more...]

Website Speed is now a Ranking Factor

website speed

Just wanted to jot down a quick blog post with my thoughts about two blog posts about speed. Matt Cutts has been writing both on his own blog and on the official Google Webmaster Central Blogto tell everyone what we knew was coming: site speed is now an official ranking factor. Now I want to remind you that I've been writing about site speed for quite a while. I wrote about WordPress template optimization (a quite dated post now, btw) back in january 2008. And even in april 2007 I wrote about the effect a slow server could have on how Google spiders your site. Now of course I do a weekly … [Read more...]

18 Million WordPress Websites Now Available in iPad Format

WordPress.com blog owners, rejoice! All of the hosting site’s 18 million blogs are available now in an iPad-friendly interface, complete with touch interactions and easy customization. Automattic, parent company of WordPress.com, just flipped the switch on a new feature that transforms WordPress.com blogs into app-like destinations optimized for tablets. The company says it worked closely with NYC-based startup Onswipe to to create a whole new blog consumption experience for the iPad. Onswipe provides publishers with simple tools to create tablet-optimized websites. “Our iPad-optimized … [Read more...]

Search and Social – you can’t get the cream out of the coffee

On the 10th January 2012, Google launched "Search plus your World", intermixing search and social and providing even more "personalized" results. There's a lot of outcry about some parts of this, with people saying they don't want "personalized" results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing. There's been some outcry though, because Twitter and Facebook aren't "highlighted" as much as Google+ in those new social results. Danny is doing some awesome reporting on this, first in "Search Engines Should Be Like Santa … [Read more...]

The future of the QR codes for Small Business

Kiwise Web-wise QR codes for small business

Over the past 18-24 months, the acceptance and use of Quick Response (QR) codes has steadily increased among marketing and creative professionals, as well as individual and business consumers, but the question remains, what's the future of QR codes? Will the future show that QR codes were just a passing advertising fad -- here today, gone tomorrow? Or, will the future show that QR codes were a viable direct response mechanism that marketers can use to engage and interact with a target audience on a permission-based, personal level? As a marketing strategist, my answer to the question … [Read more...]