Search and Social – you can’t get the cream out of the coffee

On the 10th January 2012, Google launched "Search plus your World", intermixing search and social and providing even more "personalized" results. There's a lot of outcry about some parts of this, with people saying they don't want "personalized" results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing. There's been some outcry though, because Twitter and Facebook aren't "highlighted" as much as Google+ in those new social results. Danny is doing some awesome reporting on this, first in "Search Engines Should Be Like Santa … [Read more...]

The future of the QR codes for Small Business

Kiwise Web-wise QR codes for small business

Over the past 18-24 months, the acceptance and use of Quick Response (QR) codes has steadily increased among marketing and creative professionals, as well as individual and business consumers, but the question remains, what's the future of QR codes? Will the future show that QR codes were just a passing advertising fad -- here today, gone tomorrow? Or, will the future show that QR codes were a viable direct response mechanism that marketers can use to engage and interact with a target audience on a permission-based, personal level? As a marketing strategist, my answer to the question … [Read more...]