About Kent Routen

I use, promote and teach WordPress, SEO, SEM, Social Media and Email Marketing! I'm always keen to help businesses get results from their website.

With 13 years experience working in Europe and New Zealand, I can show you and get you excellent results for your business. I also speak French and like to travel and surf!

Feel free to comment and ask any questions. Kent Routen m: 021 160 7487. 
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Social Media business page dimensions

facebook for business page dimensions

Here are all the logo thumbnail and banner dimensions required to be created with Photoshop to clearly advertise your business on your Social Media Business Pages. Below are the Facebook, Google+, YouTube, Linkedin and Twitter business page dimensions: Facebook: … [Read more...]

Genesis 2.0 For WordPress Websites Update

whats new wordpress genesis framework

Genesis Framework is the best foundation for any WordPress Website! What’s New HTML5 Markup Genesis has always been on the cutting edge of web technology, and Genesis 2.0 continues in that excellent tradition. With a single line of code in a child theme, Genesis will now output HTML5 markup i … [Read more...]

SEO copywriting for your business website homepage and about page

seo copywriting

Get the Kiwise SEO Copywriting Guidelines to help you write compelling copy about your business. Aim for 600 words of seo copywriting about your business for Page 1 in Google! Write down your 5-10 seo copywriting Keywords you see as the most important for your business. If you need advice, simply … [Read more...]

SEO – Search Engine Optimisation Guide

free seo grader tools

In this Search Engine Optimisation (SEO) Guide, you’ll learn 5 techniques to get targeted traffic from search engine results and some tips to prevent your website from being penalised. Once you’ve applied what you’ve learned in this introduction to SEO you’ll have a head start to boosting your web … [Read more...]

Kiwis spend 62 billion dollars on shopping

online shopping nz

94.9% of the 62 billion dollars that Kiwis spend on shopping each year still happens offline. Yet eCommerce is hot and getting hotter. Perhaps that's because every month there are more than 110,000 NZ searches for "how to shop online" - more and more Kiwis are venturing into the online shopping … [Read more...]

Website Speed is now a Ranking Factor

website speed

Just wanted to jot down a quick blog post with my thoughts about two blog posts about speed. Matt Cutts has been writing both on his own blog and on the official Google Webmaster Central Blogto tell everyone what we knew was coming: site speed is now an official ranking factor. Now I want to … [Read more...]

18 Million WordPress Websites Now Available in iPad Format

WordPress.com blog owners, rejoice! All of the hosting site’s 18 million blogs are available now in an iPad-friendly interface, complete with touch interactions and easy customization. Automattic, parent company of WordPress.com, just flipped the switch on a new feature that transforms W … [Read more...]

Search and Social – you can’t get the cream out of the coffee

On the 10th January 2012, Google launched "Search plus your World", intermixing search and social and providing even more "personalized" results. There's a lot of outcry about some parts of this, with people saying they don't want "personalized" results. I actually think that normal users do want … [Read more...]

The future of the QR codes for Small Business

Kiwise Web-wise QR codes for small business

Over the past 18-24 months, the acceptance and use of Quick Response (QR) codes has steadily increased among marketing and creative professionals, as well as individual and business consumers, but the question remains, what's the future of QR codes? Will the future show that QR codes were just a … [Read more...]