About Kent Routen

I use, promote and teach WordPress, SEO, SEM, Social Media and Email Marketing! I'm always keen to help businesses get results from their website.

With 14 years experience working in Europe and New Zealand, I can show you and get you excellent results for your business. I also speak French and like to travel and surf!

To find out more about our Digital Marketing Packages, contact .

Kent Routen - Director
Kiwise Digital Marketing.
09-5515526 or
Send us an email

Feel free to comment and ask any questions.

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WordPress founder Matt Mullenweg in Auckland & Wellington 2014

wordpress consultant

WordPress founder Matt Mullenweg will be meeting WordPress users at two speaking presentations to be held on June 17th in Wellington and June 18th in Auckland. Some of you may remember meeting Matt in Wellington at the very first WordCampNZ in Wellington which was held at the Mt Vic Bowling Club. Next week WordPress founder Matt Mullenweg will be back in NZ for a short visit. Check the links below for booking tickets. There is no admission charge but at each location there are venue limits so booking is essential. Please join us as we welcome WordPress founder Matt Mullenweg to New … [Read more...]

Social Media business page dimensions

facebook for business page dimensions

Here are all the logo thumbnail and banner dimensions required to be created with Photoshop to clearly advertise your business on your Social Media Business Pages. Below are the Facebook, Google+, YouTube, Linkedin and Twitter business page dimensions: Facebook: https://www.facebook.com/business/build Please refer to https://www.facebook.com/help/125379114252045 1 Banner 851 x 315 px (Allow bottom left side of banner, this is where the logo thumb overlaps and will display) 1 Logo thumb 180 x 180 including 20 px padding PNG or JPEG format Google+: … [Read more...]

Genesis 2.0 For WordPress Websites Update

whats new wordpress genesis framework

Genesis Framework is the best foundation for any WordPress Website! What’s New HTML5 Markup Genesis has always been on the cutting edge of web technology, and Genesis 2.0 continues in that excellent tradition. With a single line of code in a child theme, Genesis will now output HTML5 markup in place of the old XHTML tags. Also, every theme we build in the future will be developed on HTML5. Microdata If you're using a theme with HTML5 enabled, Genesis will also output your markup using microdata.. Not sure what that is? We don't blame you. Take a look at this explanation. Still … [Read more...]

SEO copywriting for your business website homepage and about page

seo copywriting

Get the Kiwise SEO Copywriting Guidelines to help you write compelling copy about your business. Aim for 600 words of seo copywriting about your business for Page 1 in Google! Write down your 5-10 seo copywriting Keywords you see as the most important for your business. If you need advice, simply send me an email to get you started.   The key objective for creating effective seo copywriting is to summarise your business, key services, products and what makes your business stand out from your competitors. We all have tons of information in our heads, but we need to get it online. I … [Read more...]

SEO – Search Engine Optimisation Guide

free seo grader tools

In this Search Engine Optimisation (SEO) Guide, you’ll learn 5 techniques to get targeted traffic from search engine results and some tips to prevent your website from being penalised. Once you’ve applied what you’ve learned in this introduction to SEO you’ll have a head start to boosting your website traffic. How to get FREE traffic to your website from the top 3 search engines Google, Yahoo! and Bing. So Which Search Engines Matter? There are 3 major players in the search engine market. Listed here below by market share: Google Sites (66.2%) Bing & Yahoo! Sites … [Read more...]

Kiwis spend 62 billion dollars on shopping

online shopping nz

94.9% of the 62 billion dollars that Kiwis spend on shopping each year still happens offline. Yet eCommerce is hot and getting hotter. Perhaps that's because every month there are more than 110,000 NZ searches for "how to shop online" - more and more Kiwis are venturing into the online shopping space, and local businesses need to be there (or risk losing out to more fleetfooted competitors, here and offshore). The 2012 Nielsen Online Retail Report has recently been released and it reveals that just under half of New Zealand (49%) now buys products online! That translates to more than 60% … [Read more...]

Website Speed is now a Ranking Factor

website speed

Just wanted to jot down a quick blog post with my thoughts about two blog posts about speed. Matt Cutts has been writing both on his own blog and on the official Google Webmaster Central Blogto tell everyone what we knew was coming: site speed is now an official ranking factor. Now I want to remind you that I've been writing about site speed for quite a while. I wrote about WordPress template optimization (a quite dated post now, btw) back in january 2008. And even in april 2007 I wrote about the effect a slow server could have on how Google spiders your site. Now of course I do a weekly … [Read more...]

18 Million WordPress Websites Now Available in iPad Format

WordPress.com blog owners, rejoice! All of the hosting site’s 18 million blogs are available now in an iPad-friendly interface, complete with touch interactions and easy customization. Automattic, parent company of WordPress.com, just flipped the switch on a new feature that transforms WordPress.com blogs into app-like destinations optimized for tablets. The company says it worked closely with NYC-based startup Onswipe to to create a whole new blog consumption experience for the iPad. Onswipe provides publishers with simple tools to create tablet-optimized websites. “Our iPad-optimized … [Read more...]

Search and Social – you can’t get the cream out of the coffee

On the 10th January 2012, Google launched "Search plus your World", intermixing search and social and providing even more "personalized" results. There's a lot of outcry about some parts of this, with people saying they don't want "personalized" results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing. There's been some outcry though, because Twitter and Facebook aren't "highlighted" as much as Google+ in those new social results. Danny is doing some awesome reporting on this, first in "Search Engines Should Be Like Santa … [Read more...]

The future of the QR codes for Small Business

Kiwise Web-wise QR codes for small business

Over the past 18-24 months, the acceptance and use of Quick Response (QR) codes has steadily increased among marketing and creative professionals, as well as individual and business consumers, but the question remains, what's the future of QR codes? Will the future show that QR codes were just a passing advertising fad -- here today, gone tomorrow? Or, will the future show that QR codes were a viable direct response mechanism that marketers can use to engage and interact with a target audience on a permission-based, personal level? As a marketing strategist, my answer to the question … [Read more...]