With the arrival and transition of a now-established technological age, it is a struggle for small to medium businesses to keep up in the digital storm….
We have comprised a small list representing the top reasons as to why Digital Marketing is necessary, and how it can push a business in the right direction.
1.) Digital Marketing is more cost-effective than Traditional Marketing
If you’re a small and local business, you’ll know the difficulties in sourcing resources for capitalisation. This is why digital marketing is imperative for a business strategy. It provides a cost-effective marketing channel that delivers results.
2.) Digital Marketing Delivers Conversion
There are many leads within the digital market that are huge indicators to measure success rates. This includes the option to view new subscribers, engagement on posts, percentage rate of incoming traffic, and much more.
3.) Digital Marketing Facilitates Interaction with Targeted Audiences
Engaging with customers is an important starting point to achieving a reputable and trusted brand. Interacting with customers shows a will to be involved, and a genuine care for good customer service. Facilitating these interactions provides important insights into the ‘wants’ and ‘needs’ of our target audiences.
4.) Digital Marketing Entices People to Take Favorable Action
Digital marketers are constantly creating new ideas to entice conversation using specific calls-to-action. These include the ‘sign up’, ‘like’, ‘shop now’, and ‘contact us’ buttons we see at the end of an offering. This prompts customers to continue their session, and take the appropriate action relevant to the webpage topic.
5.) Digital marketing Caters to The Mobile Consumer
Mobile shopping and consumption is on a steady increase, which means digital marketers need to nip this trend in the bud and utilize it in every way. Recent 2015 statistics claimed that 91% of adults in the United States always have their devices within reaching distance, with a forecasted 90% smartphone penetration in New Zealand for 2018. This means your business and it’s offerings have the potential to always be in touch with your customers. These gadgets have transformed from being alternatives to laptops, to something that’s influencing purchasing decisions in a uniquely easy fashion. This makes it super easy for us digital marketers, to reach all of our potential consumers, and thrive in the technological take-over.
If this isn’t convincing enough, give us a call on 09-551-5526 – we’d love to talk more about it.