Digital Marketing Success Story for Pro Climb Limited. We first met the owner Andreas Ross (Rossy) in March, 2013. Rossy came to Kiwise Digital as he was worried about the lack of traffic and enquiries he was receiving from the current website. The Kiwise team completed the SEO audit for Pro Climb Limited and explained why he was not receiving his intended results.
We discussed the importance of various digital marketing tools such as search engine optimisation (SEO), social media marketing (SMM), email marketing and Google Search Pay Per Click (PPC) Campaigns. Learn about how our full service digital marketing services have helped the Pro Climb brand grow and strive.
Pro Climb Limited Digital Marketing Project Summary
The project started with rebuilding the current website. For this website build, we updated a very old version of WordPress and carried out a complete website overhaul. Read about the WordPress rebuild in our portfolio case study.
For Pro Climb Limited, there were many online marketing tools that they were not fully aware of. Rossy asked for our help and we have been assisting Pro Climb Limited with our full service digital marketing package ever since. Learn about the Digital Marketing strategy we implemented and the results our work has generated so far.
Overview of the Kiwise Digital Marketing Strategy for Pro Climb Limited
Step 1. Target Search Engine Keywords – We looked at the keywords currently ranking for the website and we created a target list of 30 popular keywords for Pro Climb. Prior to our work, Pro Climb were not creating any fresh content on a regular basis. We explained to Rossy the importance of content for ranking well in search engines and we began targeting at least two SEO Blog posts per month.
Step 2. Target Social Media Advertising – Pro Climb Limited were not using any social media marketing for their business. We setup and now manage all the Pro Climb social media pages. We use a mixture of paid and organic strategies for achieving brand awareness and enquires for the business.
Check out the most popular Pro Climb Social Media pages:
Step 3. Target Email Marketing Campaigns – We create monthly email newsletters which are sent to all Pro Climb clients. Email marketing is extremely cost effective, the cost can be 10 cents per email sent. The newsletter provides a summary of the work completed every month and include the blog posts, latest events and news updates. The objective is to drive the readers back to the Pro Climb website and for them to perform an action.
Step 4. Target Google Search Pay Per Click (PPC) Campaigns – For Pro Climb, we use both Google Search and Google re-marketing campaigns. We create display banners and marketing messages which will be advertised on the Google Search partner network. We work with Rossy to monitor the daily/monthly budget.
Step 5. Daily tracking, Monthly Reporting and Consulting. We create a monthly digital marketing report to summarise the results of our digital marketing efforts. We discuss the results with the client and assess how our goals are progressing.
What are the SEO and Digital Marketing results to date for Pro Climb Limited?
In 2016, the Pro Climb Limited website recorded an average of 1,138 website visits per month. Our first meeting with Rossy was in March 2013 and in that month the website recorded just 542 website visitors. In 3 years, we have increased website traffic by 109% and have helped generate hundreds of enquires for Pro Climb Limited. Check out the breakdown of the 2016 traffic acquisition results below.
Breakdown of the 2016 Google Analytics Acquisition for Pro Climb
- 52.4% of website traffic came from Organic Search results.
- 14.8% of website traffic came from Paid Search campaigns.
As of 2017, Pro Climb Limited has a total of 774 indexed keywords (Google Search Queries) and 79 are in position 1 to 3 on page 1 of Google Search.
Having 52.4% of website traffic come from organic search results is an amazing achievement. Many businesses rely heavily on paid advertising campaigns in order to generate results. The combination of SEO and digital marketing work means that the Pro Climb brand has a huge advantage over their competitors. They are easily found by their target audience and the new website design allows for enquiries to be easily made by visitors.
Rossy’s Testimonial for Kiwise Digital
We have been working with Kiwise Digital since 2013. They have been a great partner in achieving our business goals. Kent and his team have helped me really understand digital marketing and digital data management systems. Thank you for all your great work over the years! Keep up the great work!
Become the next Kiwise Digital Client Success Story
We have worked with our client Rossy for a long time and it’s great to see how quickly the business has grown. The combination of digital marketing and Rossy’s industry expertise has really allowed the business to thrive. We are delighted to see what the future holds for Rossy and his businesses Pro Climb Limited and Tree Care Auckland. If you need assistance with your website and digital marketing, contact Kiwise Digital today.