Kiwise Digital first met Adrian from NZ Binding in 2014. We developed a new WordPress website and migrated their online store to WooCommerce. We now manage all the digital marketing for NZ Binding and the results have been fantastic. Learn about how we drive 65%+ of new business sales for our client NZ Binding!
NZ Binding Digital Marketing Project Summary
NZ Binding was using bigcommerce.com and the Kiwise Digital team successfully migrated the entire website to WooCommerce. Once we completed the website build and WooCommerce migration, the next step was to overhaul their online marketing strategy. In 2016, NZ Binding agreed to become a Full Service Digital Marketing client. Through our efforts, 65% of new customers has come as a result of the Kiwise Digital Marketing Service. Previously the website resulted in less than 10% of sales.
An Overview of the Kiwise Digital Marketing Strategy
The first stage for any Kiwise Digital client is to develop a digital marketing strategy. The digital marketing strategy outlines the steps we will take to grow the client’s business. For NZ Binding, we created a plan of action for how to increase website traffic and ultimately increase sales through Google Search, Social Media, Email Marketing and Referral Websites.
Step 1. Target Search Engine Keywords. Every 12 months we target 20 to 30 popular keyword phrases. SEO Website content has a huge role in Search Engine Keyword rankings. We target at least two SEO Blog posts per month. We work together with Adrian to create a list of Target Keywords to drive website sales.
Step 2. Social Media Advertising. We manage all the social media marketing for NZ Binding. Our design team creates effective advertising banners for Facebook, LinkedIn, Google Plus and Twitter. We use both paid and organic strategies for social media marketing.
Step 3. Email Marketing. We prepare and send out an Email marketing newsletter to the NZ Binding customers. Email marketing is the most cost effective form of online marketing. The objective of the newsletter is to showcase to your customers the new blog posts, latest promotions and new products. The goal is for them to complete an action such as visiting the website to send an enquiry or purchase a product.
Step 4. Google Search Pay Per Click (PPC) Campaigns. For NZ Binding, we use both Google Search and Google Remarketing campaigns. We work with Adrian to monitor the budget and sales.
Step 5. Daily tracking and Monthly Reporting. The Kiwise Digital team create a digital marketing report to summarise the results for the month and establish the goals for the next. The website report includes a breakdown of the traffic results and we also have a discussion with the client via phone call, Skype or they visit our Auckland CBD office.
The Kiwise SEO and Digital Marketing Results To Date
The Kiwise Digital team manages all the Digital Marketing activities for NZ Binding. In 2016, on average the website recorded 1,429 visits per month. In 2013, the website was averaging 139 visits per month. That is a huge 928% increase since we began managing the client’s SEO and Digital Marketing.
Breakdown of 2016 Traffic Acquisition Results
The below pie chart is a breakdown of the traffic acquisition results for NZ Binding in 2016.
- 42.5% of website traffic came from Paid Search campaigns.
- 23.1% of website traffic came from Organic Search results.
- 10.4% of website traffic came from Email Marketing campaigns.
As of 2017, the NZ Binding website has a total of 669 indexed keywords (Google Search Queries) and 86 are in position 1 to 3 on page 1 of Google Search.
The website development, SEO and digital marketing work we have delivered to date has given NZ Binding a huge advantage over their competitors. The brand is easily found by their target audience and the website design ensures high conversions are achieved. Read what the client had to say about the results to date.
Adrian Clarke’s Kiwise Digital Testimonial:
Before using Kiwise we were getting less than 10% of business through our site and Kent and his team have worked really hard so that now approximately 65% of new business comes from his efforts.
Become the next Kiwise Digital Client Success Story
The results we have delivered for NZ Binding have been incredible and we are delighted to have contributed to the huge growth of the business. We look forward to seeing how NZ Binding continues to grow in the future. Talk to us today about how we can take your business to the next level with our WordPress development and Digital Marketing services.