Kiwise Digital started working with Mopod Portable Buildings in November of 2013. Rod Baker is the business owner and he required a complete overhaul of his business website. Kiwise Digital rebuilt the Mopod business website in WordPress. We worked with Rod to understand his business and target markets. After we completed the Mopod Website Digital Marketing strategy, we got to work straight away to monetise the website. Rod is a house builder by trade and had little knowledge about his website. He needed a lot of help to manage his business website and digital marketing. The Kiwise Digital Team take care of all the Mopod Website Digital Marketing. So Rod can focus on the business sales and delivering to his customers.
With a limited budget we focused on the website SEO, Social Media and Email Marketing. In 2016 the website helped to generate a total stock of 50-100 Mopod Rentals and Sales. Also the website received close to 60% of Organic Google Search traffic.
The overall result for Rod, is his website generates 95% of all his business revenue.
In 2016, the website recorded over 15,000 website visits. With 589 targeted Google Keywords (Google Search Queries) indexed in Google Search. 152 keywords in position 1 to 3 on page 1 of Google Search results. Learn how we achieved these results in this digital marketing client success story.
Mopod Portable Buildings Digital Marketing Project Summary
For the Mopod website, we had to migrate from the Joomla CMS to WordPress using the Genesis Framework. The old website was very outdated in both its design and functionality. We completed a Website Redesign using the Genesis Framework and StudioPress theme. The development of the new WordPress website was the first step of the Kiwise Digital Full Service Package.
The next step was to increase website traffic and drive enquiries and sales. In order to achieve this, we created a digital marketing strategy to target Google Search Users, Social Media Users, Email Users and Referrals Websites.
An Overview of the Kiwise Digital Marketing Strategy for Mopod
To achieve excellent results, we create a digital marketing strategy which outlines the digital marketing goals we will focus on in order to grow the client’s business. For Mopod, we created a plan of action to target four distinct online markets. Read below the overview of the Kiwise Digital Marketing Focus.
Step 1. Target Search Engine Keywords – The first step is to target 20 to 30 popular keyword phrases for the year ahead. Search Engine Optimised website content has a huge role in Search Engine Keyword rankings. We target at least two SEO Blog posts per month. We work together with Rod to create a list of Target Keywords to drive website enquires.
Step 2. Target Social Media Advertising – We manage all the social media marketing for Mopod. Our Digital Marketers and Graphic Designers work together to create effective advertising banners to use for all the Mopod social media accounts. Facebook is the most used social media platform in New Zealand but at Kiwise we also take advantage of other platforms such as LinkedIn, Google Plus and Twitter. We use both paid and organic strategies for social media marketing.
Step 3. Target Email Marketing Campaigns – We prepare and send out Email marketing newsletters to the Mopod clients every month. Email marketing is the most cost effective form of online marketing. The objective of the newsletter is to showcase to your customers the new blog posts, latest promotions and news updates. The goal is for them to complete an action such as visiting the website to send an enquiry or purchase a product.
Step 4. Target Google Search Pay Per Click (PPC) Campaigns – For Mopod, we use both Google Search and Google Re-marketing campaigns. The Digital Marketing team create effective marketing messages and display banners to target the website visitors on the Google Search partner network. We work with Rod to monitor the budget and sales.
Step 5. Daily tracking, Monthly Reporting and Consulting. The Kiwise Digital team create a digital marketing report to summarise the results for the month and establish the goals for the next. The website report includes a breakdown of the traffic results and we also have a discussion with the client via phone call, Skype or they visit our Auckland CBD office.
What are the SEO and Digital Marketing results to date for Mopod?
The Kiwise Digital team manages all the Digital Marketing activities for Mopod. In 2016, the Mopod website recorded an average of 1,250 website visits per month. In 2013, the website averaged 100 visits per month. That is a 1,150% increase in website traffic since we first began managing the Mopod SEO and Digital Marketing. For further insight, we have the breakdown of the traffic acquisition results for 2016.
Breakdown of the Google Analytics Acquisition for Mopod in 2016
In 2016, 57.6% of website traffic came from Google Organic Search results. From January 2017, the Mopod Portable Buildings website has a total of 859 indexed keywords and 275 are in position 1 to 3 on page 1 of Google Search.
The combination of a new website, SEO, and Digital Marketing work that we have delivered to date has allowed Mopod to target key online audiences which they weren’t able to reach before. In 2016, the website generated 285 Mopod enquires from a range of interested parties. For this client, there was a more emphasis on organic search campaigns as we were on a more limited budget. However, the work we have achieved to date has been brilliant. Here’s what the client Rod had to say about our services:
Rod Baker’s testimonial for Kiwise Digital
Kent and the Kiwise team go out of their way to make sure they understand your business and help out where possible. Without their knowledge about my business and their daily work, my business would not have succeeded this far. Thanks Kent for your excellent work, results and service.
Become the next Kiwise Digital Client Success Story
The Kiwise Digital focus is to build business websites with the aim to generate sales. Next the Kiwise Digital team make sure the website is easy to find by the target audience. Kiwise Digital are a full service digital marketing agency. This means not only do we design and develop new websites, we make sure your website gets fast Google traffic. Talk to us today about how we can grow your business with our WordPress development and Digital Marketing Services.