Kiwise Digital started working with Self-Inking Stamps in 2013. Our work was to manage all the SEO, Social Media, Email Marketing and graphic design work. For ten hours digital marketing work per month, we have delivered excellent results to date!
Client Digital Marketing Project Summary
Trent Wadham took over Self-Inking Stamps Ltd in 2006. He saw a gap in the New Zealand market for self inking stamps for both personal and office use. Self-Inking Stamps were the first NZ rubber stamp business to offer custom made Trodat rubber stamps in New Zealand. The business has built a reputation for super fast service and high quality rubber stamp products.
Why did Self Inking Stamps contact Kiwise Digital
Initially Kiwise Digital was referred to Trent by Kiran at Tweqd Search Marketing. Kiran managed the Google AdWords for the previous owners and after for Trent. Kiwise Digital and Tweqd have been working together since 2010. So Trent contacted Kiwise Digital in 2013 because he needed to grow his business using SEO. Trent knew his competition were only relying on repeat customers. Also Trent was very interested in Google Search to help increase his sales each year. Trent also saw the business potential and decided the best way to get new customers was to educate the business market.
The Kiwise Digital Marketing Solution
At Kiwise Digital we encourage all business owners to invest in a solid marketing plan executed by effective advertising. Ultimately what we do for our clients is to help them advertise 24/7. Just like the advertising we all see and hear every day on the TV, radio and Internet. However, we only target the Internet. All businesses need to constantly remind their target audience to visit their website. More importantly we need to target and advertise to new potential customers.
Step 1 we target 24 search queries or better known as keywords every year. Two SEO Blog posts per month is good. We helped Trent decide the top keywords for his website to drive traffic 24/7. The Kiwise Digital team delivers two hours SEO advertising work per month.
Step 2 we help manage all the Social Media. We designed professional graphic design for the Facebook, Google+, LinkedIn, Twitter and Pinterest pages. We also advised Trent to benefit from the Facebook paid advertising. Trent pays only $10 per week and gets 1000+ fans per year. The Kiwise Digital team delivers four hours Social Media advertising work per month.
Step 3 we prepare and send the monthly newsletter. Email Marketing remains the most cost effective type of marketing. At 0.03 cents its very cost effective. To send one message to 1000 emails (people) costs $30. The Kiwise Digital team delivers one hour for Email Marketing advertising work per month.
Step 4 is for digital marketing reporting and phone call meeting. We prepare the digital marketing results and discuss feedback and the website sales generated. The Kiwise Digital team delivers two hours for reporting and business consultancy per month.
The SEO and Digital Marketing Results
In 2016 the website has a total of 999 keywords (Google search queries) and 165 are in position 1 to 3 on page 1 of Google Search. 440 keywords are positioned on page 1 of Google Search. These results are outstanding for this type of business and none of the competitors are close.
The Kiwise Digital team manages all of the Digital Marketing. For 2016, the website has recorded 4,000 targeted visits on average per month. When we first started working together in 2013, the average website visits per month were 1,000. That’s a 300% increase in website visitors within three years!
Breakdown of 2016 Traffic Acquisition Results
The below pie chart is a breakdown of the traffic acquisition results for Self-inking stamps in 2016. Notice how organic traffic beat paid traffic!
- 43% of website traffic came from Organic Search results!
- It is extremely rare for organic search traffic to beat paid advertising.
- 26.5% of website traffic came from Paid Search campaigns.
Client websites we don’t manage tend to have 5 to 10 keywords which drive traffic from page 1 on Google Search. Self inking stamps has 999 targeted Google keywords in total. For Google Search, 165 are in position 1 to 3 on page 1 of Google Search. What does this mean for Trent and his business?
It gives Self-inking Stamps a huge advantage over their competitors to be found by their target audience and also drive more traffic to their website.
97% of all their business sales come through their website. This is an incredible statistic for this type of business.
Become our next Client Success Story
We are very proud of the outstanding results and growth of this business. The Kiwise Digital team are looking forward to seeing how we can further grow Trent’s business. Talk to our team today to start your journey to becoming our next Client Success Story.