Google Trends is much more than a keyword research tool. Learning how to use Google Trends will enable you to turn data into real insight. Discover the benefits of using Google Trends in our latest blog article.
What is Google Trends?
Google Trends allows you to compare the popularity of search terms and trends. The features allow you filter by different industries, time frames, and geography. For a business, this is a very important tool that you can use to track the fastest growing trends based on your location or industry. A huge benefit of Google Trends is that is also FREE to use!
Every Business Owner should understand how to use Google Trends
There are plenty of benefits for e-commerce businesses. Learning how to use Google Trends will enable you to find ideas for products to sell based on the growing search terms and trends. It also helps to look at data from other countries. Check out our two practical examples below.
How to use Google Trends for your E-commerce Business
For these examples, we will use an e-commerce business to illustrate how using Google Trends can help discover new trends and gain insight on current products.
- If your industry is heavily influenced by an overseas market and you notice demand for a certain product growing, you can gain first mover advantage and add those products to your store range.
- Businesses can also gain insights into the seasonality of their product range. For example, you may notice that your product sales are heavily influenced by the school holiday season as search queries tends to peak or decline during those times of the year. You can create promotions for the holiday seasons and focus on other products during the off season.
These are just two of the many possible examples of how using Google Trends will provide insights for your business. You can uncover plenty of insights if you put the time and effort into learning how to use Google Trends to discover valuable insights.
Google Trends: Academy on Air Live Stream
New to Google Trends? Watch this Google Partners live stream to see how you can use Google’s planning tools to turn data into insights. The presenter Jyll Saskin Gales does a fantastic job of using a practical example of how Google tools can provide all kinds of insights.
Contact Kiwise Digital to Learn more
Talk the Kiwise Digital team today if you have any questions regarding Google tools, marketing or website development. Our team are dedicated to helping businesses thrive and achieve their goals. Book a consultation with our experienced web development and marketing team. Give us a call at 09-551 5526 or send an online enquiry below.