Mobile SEO ranking factors are influenced heavily by your design. A website which has been developed for both functionality and design will achieve the best results. Your site lays the foundation for future Google search ranking success. In the blog post, we will focus specifically on how your design decisions play a huge role in mobile SEO ranking.
SEO starts with BOTH Functional and Beautiful Design
A new trend is growing where website designers now need to understand search engine optimisation. Website design plays a huge role in the success and failure of SEO. Every website designer needs to find a balance between design and functionality.
A few years ago, this was not the case. However, as Google continues to update their Search Ranking algorithm, we as developers and marketers need to adapt as well.
A poorly designed and developed website is like shooting yourself in the foot. Give yourself the best possible chance at online success by choosing a website developer that can balance the needs of both design and functionality. Learn about some of the most crucial website elements that affect SEO ranking factors.
Mobile SEO Ranking Advice – Design For Mobile First
At Kiwise Digital, we always design for mobile first before moving onto larger screens. More searches are made on mobile compared to desktop. If your website is not mobile friendly, you are missing out on a huge percentage of visitors and enquires/sales. It is easier to up size your content versus downsizing it to fit into a smaller screen.
Mobile design forces you to focus on the most crucial elements of your website. If your website content is accessible and easy to navigate on a mobile screen then it should be just as easy to navigate on a larger screen.
Latest Mobile SEO Ranking Factors For 2017
Google will continue to focus on mobile before desktop and this is evident in their latest SEO ranking factors update. So far in 2017, there have been two major updates related to mobile search.
- In 2017, Google will be prioritising mobile sites first when their Google bots index a site. In the past, Google has always focused on Desktop pages for indexing but mobile websites are now the primary source for indexing.
- Google announced that Mobile websites which have intrusive pop-ups will be penalised in their search rankings. Google states that pop-ups have a negative impact on a user’s experience and therefore they do not want any mobile search users to be directed to a website which is not mobile friendly.
Implement Accelerated Mobile Pages (AMP) For Better SEO Results
Accelerated Mobile Pages (a.k.a AMP) allows publishers to “create mobile optimised content once and have it load instantly.” AMP pages load four times faster and use eight times less data compared to traditionally optimised pages. Google wants search users to be directed to a fast and responsive website and AMP achieves both of these needs.
In 2015, Facebook, Apple and Google unveiled their own mobile publishing platforms.
- Facebook launched Instant articles
- Apple launched Apple News
- Google launched Accelerated Mobile Pages (AMP)
When three of the largest tech companies in the world launch their own mobile publishing platforms in the same year, everyone paid attention immediately. Many digital marketers were already well aware of the importance of a fast and mobile responsive site. Therefore, they have been implementing fast and responsive design for all their clients.
Contact Us For More Information about Mobile SEO Ranking
If you are worried about the lack of results from your website. Contact Kiwise Digital today, we provide SEO audits and consultations. The Kiwise team can explain how you can achieve the results you want today. Call our Auckland office at 09-551 5526 or send an online enquiry below.