What are the most common SEO mistakes to avoid? Search engine optimisation or SEO is a constantly growing and changing concept. The goal of a search engine is to help its users find the right answers to their questions. Search engines (specifically Google) want to help their users find the best and most relevant results.
What Google believes is the “best” result continues to change. Google frequently updates their algorithm either through small tweaks or large updates. There have been many examples of websites that have lost their top position because of a Google search algorithm update. There have also been examples of websites that have increased their ranking results due to an update. When conducting any SEO work, you really need to stay up to date with the latest best practices. What worked 1 year ago, may not deliver the same result today. Here are our top SEO mistakes to avoid.
SEO mistakes to avoid? Be aware of Black Hat SEO
Black hat SEO is something you need to be aware of. It’s 2017 but you’d be surprised by the number of companies still using black hat strategies. When you use black hat SEO, you are essentially trying to cheat your way to ranking higher on Google search results. If you know and understand black hat SEO strategies then you can avoid many of the most common SEO mistakes. Some examples of black hat SEO include buying referral links, over stuffing keywords on your web pages, and directly copying and stealing from another website.
If you are caught implementing black hat SEO tactics, your website can be banned from Google and other search engines. Fortunately, Google will notify you if you have been flagged and this gives you the opportunity to fix your violations. It is important to know that SEO does not deliver immediate results but results will occur over time (if you do it right). Be patient with your SEO efforts and you’ll be rewarded.
Other Common SEO mistakes to avoid and things to consider
Is your website Mobile responsive and fast?
SEO begins with your website. Your website needs to be mobile responsive and fast. A well designed website will lay the foundation for future SEO success. Google announced in 2017 that they will be prioritising mobile sites first for indexing. “Indexing” is what Google uses to read and rank your content for their search engine results. Learn more in our mobile SEO ranking blog post.
Are you allowing Google to “crawl” your website?
This can be a fairly common issue for new websites but it can be easily fixed. You need to make sure you have configured your Google webmaster tools to allow Google to crawl your website. Read more about checking if your Googlebot is blocked.
Talk to an Expert for SEO Advice
Give your SEO strategy the best chance at succeeding by talking to an SEO specialist. Avoid problems such as black hat SEO and talk to an experienced search marketer. Ask the company to provide you with case studies of their past work or ask for a free consultation. Contact Kiwise Digital for an SEO audit today.
Have any questions about SEO mistakes to avoid? Get in touch!
Contact the Kiwise Digital team by calling 09-551 5526 for any enquiries that you may have. You can also use our online contact form below.