A well thought out SEO strategy can help your business achieve online success. If you have a website, SEO is a must have. If you’ve spent thousands of dollars on a new business website, you need to make sure people are able to find your website through search engines such as Google. Understanding SEO fundamentals is the first step to creating a SEO strategy that will help you succeed online. Read our advice for creating an excellent SEO strategy for your business.
Learn SEO Fundamentals Before Completing SEO Work
For SEO to be done correctly, you need to have a solid understanding of Search Engine Optimisation fundamentals. There are many resources available online to help you but you need to make sure the resources you are using are up to date and relevant to today’s best practices. Digital marketing is still considered a new and fast growing/changing industry. What was considered “best practice” 2 years ago may be considered bad practice now.
To help you filter out all the noise, we provide SEO training services to help educate businesses in how to effectively create and implement SEO strategies. The SEO Training is taken by the Kiwise Digital Company director Kent Routen. The SEO training course is 4 hours long and covers SEO fundamentals, SEO techniques and SEO strategies. Learn more about the Kiwise Digital WordPress SEO training course.
SEO Strategy Tip: Review Current SEO Strategy
Once you have a good understanding of SEO, you can review your current SEO strategy. There are many factors to consider when evaluating your SEO strategy. Have your website pages and posts been optimised for search engines? How often are you publishing new content for your website? What keywords are you aiming to rank for and what keywords are actually driving traffic back to your website? Ask a search marketing professional to conduct a SEO audit for your website to help with reviewing your current SEO strategies.
SEO Strategy Tip: Know your Keywords
The keyword is the first part to any successful SEO strategy. You need to target keywords or key phrases that your target audience are likely to search for on Google. Keywords or key phrases can include your core products or services. Every post and page on your website should have one designated keyword or key phrase that you want to rank for. If you want to learn more about keywords, we highly recommend the Search Engine Watch Keyword Research Guide. Contact Kiwise Digital if you have any questions.
SEO Strategy Tip: Emphasise Quality over Quantity
Once you have your core list of SEO keywords, you need to make sure you publish high quality content every month. We recommend creating at least two SEO focused blog posts every month. Try to target at least 500 words per blog post. If you have the time and resources to create more than two blog posts per month, we highly recommend creating them. Just always be aware of quality over quantity. Make sure your content is original and interesting to read. You can create blog posts about your core products, core services, case studies or even educational blog posts.
SEO Strategy Tip: Get assistance from SEO Professionals
In this blog post, we have provided some key tips for helping you get started with your SEO strategy. There are still many things to consider such as optimisation for meta data, URL’s, headers, website architecture and off page SEO. Talk to the Kiwise Digital team today if you’d like assistance with your website SEO strategy. We’ll begin with a SEO audit to fully analyse your website and then discuss your SEO goals.
Get in Touch with Kiwise Digital for any Enquires
Use the online contact form below if you require any further information about SEO strategies, digital marketing or WordPress help. Call our Auckland office at 09 551 5526 Connect with Kiwise Digital on Facebook, Google+, LinkedIn, and Twitter.