Google My Business is a free tool that every business owner needs to take advantage of. Signing up and registering for Google My Business (a.k.a GMB) will enable you to reach a large number of local customers that are searching for your business.
A business that is not registered on GMB won’t appear on Google’s local map listings. When you search for a business you will find that the business will automatically appear with Google Map directions, their website link, customer reviews, and other contact information. If you Google search “Kiwise WordPress Developers” the below snippet will appear on the right corner of your screen.
This is incredibly useful for people who are searching for your business. It gives the searcher all the key information about the business and how they can get in contact and visit the business. All this information is easily managed on your Google My Business account and it is all free to setup and use. Read our tips for setting up your Google My Business Listing.
How to setup your Google My Business Listing
Before you start, check whether your business already has a listing setup. There are plenty of Google My Business listings that have been automatically setup but have not been “claimed” by the business owner. If you find that there already is a GMB listing setup, Google has an option for you to claim the listing using your email account. Otherwise you can setup the Google My Business listing here.
Once you claim your GMB Listing, Check the details are accurate
Once you claim your Google My Business listing and verify your account, you need to ensure the details are accurate. Update your address, contact details, and other business information such as your opening hours or business category. You can also upload images of your business such as the office location or products sold.
Manage your Google My Business Listing
After you have claimed and verified your Google My Business listing, you need to start utilising the listing to attract more customers and enquiries. The Google My Business dashboard provides you with insight on the number of people who viewed and clicked your page. You can see an overview of your Google Analytics data, YouTube insights and reviews management.
Encourage Customers to Provide Reviews on your Listing
Once you have completed the listing setup and page management of GMB, you need to start focusing on getting business reviews from your customers. The GMB listing will showcase reviews from your Google and Facebook page. A business that has a few positive customer reviews will be highly favoured over other businesses that have poor or no reviews at all. Reviews play a huge role in influencing potential customers decisions to purchase from your business.
Contact Kiwise Digital to find out more
Have any questions about how you can fully utilise your Google My Business listing? Get touch with Kiwise Digital by using the contact form below or give us a call at 09-551 5526. Make sure to follow us on Facebook, LinkedIn, Twitter, and Google+ to receive our latest updates.