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You are here: Home / Search Engine Optimisation / Technical SEO Best Practices: How to Optimise Your Website

Technical SEO Best Practices: How to Optimise Your Website

26/07/2017 by Kent Routen Filed Under: Kiwise Blog, Search Engine Optimisation

This Guide is designed to teach you about technical SEO best practices that you need to implement onto your website. Technical SEO is focused on making your website easily crawl-able for search engine spiders/bots. SEO is comprised of on-page, off-page and technical SEO. All three areas need to be addressed in order to allow your website to rank well. Check out our technical SEO best practices guide to learn more.

Technical SEO Best Practices

Audit Internal links

Internal linking helps with ranking your pages more efficiently. From an SEO perspective, having internal links within your website pages and blog posts help navigate website crawlers throughout your website. From a user perspective, internal links also help users navigate your website. You also want to make sure that links are up to date and none of the URL’s are broken.

Review Your Sitemap

A sitemap is crucial for every website. Sitemaps let the search engine know about your website structure and allows them to scan and crawl your website faster. Here are some tips for your sitemap.

  1. Make sure your sitemap is up to date.
  2. Check your sitemap for any errors by using tools such as Google Search Console.
  3. Be aware of the size of your sitemap. Keep your sitemap focused on the core pages that you would like to be ranked.

Test and Improve Website Performance

Your business website needs to perform well and load fast. Research shows that website visitors leave a website if it takes longer than 3 seconds to load a web page. Ideally, you want your website to load within 1-3 seconds. We use tools such as GTmetrix.com to measure website performance. If your website isn’t loading quickly, get in touch with our team today.

Mobile Responsiveness is key

For technical SEO best practices, your website also needs to be mobile friendly. Websites need to be responsive so that visitors can easily use and view your website content on any device that they use. Websites that are not mobile friendly rank poorly on search engines. Learn more in our Mobile Page Speed blog post.

Contact Us For Technical SEO Best Practices

For more information about technical SEO best practices, get in touch with our team for a consultation. Give us a call at 09 551 5526 or use our online contact form below. We provide SEO audits and consultations from our Auckland office or via video call. Be sure to check our blog post for the most common SEO mistakes to avoid.

Stay up to date with Kiwise Digital by following us on Facebook, LinkedIn, Twitter, and Google+.

About Kent Routen

Kent is founder and creative director of Kiwise Digital Marketing. Kent has a very well-rounded business background within SME and Corporate companies. Kent's career began in 2001 in Paris, France. He worked for Systran Translation Software (Google Translation), Oracle Software and Dolist Emailing Software. He has over fifteen years of experience in online sales and marketing.

To find out more about our Digital Marketing Services, contact us on 09-889 4090 or Send us an email.

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Kiwise Digital is a specialist WordPress digital agency. We focus on digital marketing strategy, digital advertising campaigns, and building mobile-responsive WordPress websites. Our Team help businesses drive website sales using smart digital tactics and goals. Working with our clients, we use business logic to target the right customers for our clients. Our focus for our clients is to deliver excellent business results.

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