Your very easy about us page content guide. Use the Kiwise Digital SEO About us page content guide to help you write compelling copy about your business. Aim for 600 words about your business. The key objective for creating effective copywriting is to summarise your business and services or products and what makes your business stand out from your competitors. We all have tons of information in our heads, but we need to get it online.
Refer to our ready to use form here https://www.kiwise.com/about-us-page-template/
Home Page and Company About us page content
List 10 to 20 Target Keyword Phrases to drive Google traffic
Add your top 10 to 20 keywords for your business.
HOME PAGE TITLE (H1) – Summarise your business in one sentence
Home Page Title Meta Tag & Page H1 Heading – This is the most important sentence about your business. This is what Google Users will read when they search. Aim for 65-70 characters. This is determined by how much space you have on the Google www.google.com results page. The Title tag should be a richly-written, keyword dense sentence that accurately describes the content of your business. Do not type “Homepage”, “Welcome” or “Business Name Ltd” etc. And do not list words with commas.
HOME PAGE DESCRIPTION – Who and Where you are in short paragraph
Home Page Description Meta Tag – Your Business Description in 3 sentences. Your sales pitch. This is to encourage Google Users to read and click through to your website. Always do a better job than your competitors. The Homepage Description meta tag requires 140 to 156 characters. Aim for 150-160 characters. The description of your page expands on your Home Page Title. Do not type “Homepage” or “Welcome” etc. And do not list words with commas.
ABOUT PAGE TITLE (H1) – Let’s start your Website About page
About Page Title Meta Tag – Start with a title about your business. This is determined by how much space you see on the Google www.google.co.nz results page. Aim for 65-70 characters. The Title tag should be a richly-written, keyword dense sentence that accurately describes the content of your About page. Do not type “Homepage”, “Welcome” or “Business Name Ltd” etc. And do not list words with commas.
SECTION 1 ABOUT PAGE INTRO – Who, What, How, Where paragraph
About Page Description Meta Tag- Introduce your business description in more detail. Your About Page description in 3 sentences. This is to encourage Google Users to read and click through to your website. Always do a better job than your competitors. The About Page description meta tag requires 140 to 156 characters. Aim for 150-160 characters. The description of your page expands on your Home Page Title. Do not type “Homepage” or “Welcome” etc. And do not list words with commas.
ABOUT PAGE HEADING (H2) MISSION STATEMENT
Mission statement sentence. 1. Use simple language 2. Show Your Unique Value 3. Make it memorable 4. Look at the bigger picture
SECTION 2 ABOUT PAGE BODY A
3 SHORT PARAGRAPHS Expand on your business introduction. 600 characters about your business. Aim for 5 short sentences. One sentence for the following: 1. Who you are (in more detail) 2. What you do best (in more detail) 3. How you do it (in more detail) 4. Where you do it (in more detail) 5. Contact call-to-action (how to contact you in detail)
ABOUT PAGE HEADING (H2) COMPANY FOUNDED
Call to action sentence. 70 character sentence with focus keywords.
SECTION 3 ABOUT PAGE BODY B
3 SHORT PARAGRAPHS Aim for 600 characters for this paragraph with your focus keywords. List your company services 1. List your company services 2. Year your company was founded. 3. The Directors, team and clients. 4. Community work, business networks and Associations 5. Accredited organisation you belong to etc.
ABOUT PAGE HEADING (H2) CONTACT INFOS
Call to action sentence. 70 character sentence with focus keywords.
SECTION 4 HOW TO CONTACT YOU
SUMMARY – Summary and Conclusion of why and how to contact you including links to your Social Media Websites. 600 characters with focus keywords. Aim for 3-5 short sentences.
