Yoast SEO Premium vs Free version For myself I used the Yoast SEO free version for 7 years and it was excellent for my website and my clients website. Truly excellent SEO plugin software and all for free. However this year when I started testing the Internal Linking feature I was very impressed. After testing the Yoast SEO Premium version for 2 months on my own company website, I explained all the SEO benefits to my clients and they all agreed to upgrade. $69 works out to be $5.75 per month so for me the decision to upgrade was a no ... Read More
How to Install Yoast SEO Premium Setup Quick Guide
This Yoast SEO Premium Setup Quick Guide will ensure you follow all the correct steps. This Yoast SEO Premium plugin is the best SEO WordPress plugin available. The Yoast SEO free version is also excellent, however if you are serious about SEO for your business website the Premium version is a very smart $69 investment. Yoast SEO Premium Setup Quick Guide 1. Once you have purchased, saved the licence key and downloaded the zip file go to the Plugins menu section /wp-admin/plugins.php. 2. Next click on "Choose File" and upload ... Read More
PC Protection Prevent Ransomware – What you need to know
PC Protection Prevent Ransomware is now more important than ever. All over the news right now we are learning about the global cyber-attack a computer malware that has spread across 150 countries. This global cyber attack shows just how vulnerable we can be online. Here are steps you can take for PC Protection Prevent Ransomware Do not open any suspicious email messages with attachments. Mark as spam and delete permanently. Set up 2-Step Verification for your G Suite domain and all your online accounts. Ensure you ... Read More
B2B Internet Marketing Strategies for NZ Business Owners
B2B Internet Marketing Strategies are essential for any business website success. Read this step-by-step guide to B2B Internet Marketing Strategies, maximised website sales and how you can do it! Getting the right solutions is down to getting the right advice from the right B2B Internet Marketing professionals. All the advice given in this Blog post is directly from Kent Routen, who began working with business owners and Internet Marketing in 2001. Kent has over 16 years expertise developing business websites and using Smart B2B ... Read More
New Zealand Business Directory Sites Off-page SEO Techniques
New Zealand business directory sites and Off-page SEO techniques. Make sure you check if your business is already listed in New Zealand business directory sites. Simply go to www.google.co.nz and type your domain name with double quotation marks "domainname.co.nz" and click enter. If you have access to the Webmasters Google Search Console you can also review Links to Your Site. Don't have an account? Get a free setup for your Business Website Google Search Console account > This technique will display all the search results ... Read More
Types of buyers Learn about the Dog, Cat, Rabbit, Rat DCRR analogy
Types of buyers and consumers explained by Kent Routen - Search Marketing professional. Targeting your ideal business customer is one of the keys to your business success. One of the first steps to making money for your business is to identify your ideal client. Perhaps the most important aspect of your business is the identification of your ideal target customer. "To know thy business, is to know thy customer." "You cannot be everything to everyone, and trying to be that way makes you nothing. That is why investing time and real ... Read More
SSL HTTPS for WordPress Websites is now required!
SSL HTTPS WordPress Websites is a must for 2017 - In September 2016, Google announced that in January 2017 they would begin displaying the security of the connection in the address bar. This is the beginning of a long-term plan to mark all HTTP pages non-secure. Why is 2017 the Year of SSL HTTPS? In 2014, Google announced a call for HTTPS to be used by every website on the web. Google has three main reasons for this that all come back to the desire to create a more secure internet, but before we get to those three reasons, ... Read More
Digital Marketing Success Story for Self-Inking Stamps Ltd.
Kiwise Digital started working with Self-Inking Stamps in 2013. Our work was to manage all the SEO, Social Media, Email Marketing and graphic design work. For ten hours digital marketing work per month, we have delivered excellent results to date! Client Digital Marketing Project Summary Trent Wadham took over Self-Inking Stamps Ltd in 2006. He saw a gap in the New Zealand market for self inking stamps for both personal and office use. Self-Inking Stamps were the first NZ rubber stamp business to offer custom made Trodat rubber ... Read More
SEO copywriting guidelines to rank well in Google Search
SEO copywriting guidelines to ensure your website page drives plenty of sales leads from Google Search. SEO copywriting is how to create website copy for Search Engines. SEO Copywriting Guidelines and SEO Checklist Make sure the page meta title starts with the Focus keyword. One short sentences using 70 characters max. Make sure the page meta description uses the Focus keyword. Two to three short sentences and 160 characters max. Make sure the Focus keyword appears in the URL of your page. Make sure the Focus ... Read More
SEO Tips for Website About Us Page Content Guide
Your very easy about us page content guide. Use the Kiwise Digital SEO About us page content guide to help you write compelling copy about your business. Aim for 600 words about your business. The key objective for creating effective copywriting is to summarise your business and services or products and what makes your business stand out from your competitors. We all have tons of information in our heads, but we need to get it online. Refer to our ready to use form here https://www.kiwise.com/about-us-page-template/ Home Page ... Read More
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