5 Benefits of Social Media for Businesses. Social media is a must-do for any business. Scoop.co.nz recently conducted a survey report of 217 New Zealand businesses and found that 93.6% of those business used some form of social media. Facebook and LinkedIn dominated the most popular social media platforms used by these businesses. Facebook was also the most popular form of advertising with 57% of businesses paying for Facebook advertisements.
It’s clear that New Zealand businesses are beginning to realise the importance of using social media. However, what are some of the benefits of using social media for businesses? Here are our top 5 benefits of social media for businesses:
1. Increase Your Brand Visibility
Benefits of Social Media for Businesses #1: Social Media Marketing gives more people the opportunity to discover your business. Facebook may be the most popular social media platform in New Zealand but it isn’t the only one. Depending on your business, you need to use other social media platforms such as LinkedIn, Twitter, Instagram, Google Plus/Google My Business.
Google Plus/Google My Business is just as important as Facebook. People aren’t searching for the goods and services they need on Facebook, they are starting their search on Google. A business listing on Google can help potential customers in your area find you. If you look below, the right hand side is where you want your business to appear. There are links to your website, Facebook page and a linked Google Maps page. 
2. Easily share your website Content
Benefits of Social Media for Businesses #2: Social media gives you the opportunity to increase the exposure of your content. Easily share information about your latest news, promotions, or events. Your followers are also able to share your content with their friends and family. Social media gives you the opportunity to interact with your current and potential customers.
3. Interact with your Customers
Benefits of Social Media for Businesses #3: Social Media makes it easy for you to communicate with current and potential customers. People can like, follow, share or comment about your business. If someone has a question, they can contact you directly on social media. Social media marketing gives you the opportunity to connect with customers and build relationships like never before.
4. Gain feedback from your Customers
Benefits of Social Media for Businesses #4: Your followers can give your business feedback through social media. You can learn what your customers love about your business and where you can improve in other areas. Feedback from your customers can help your business discover areas where it needs to improve. By addressing these concerns, you are letting your customers know that their opinion is valued which can help build long term relationships.
5. Social Media can help increase sales!
Benefits of Social Media for Businesses #5: At the end of the day, you are using social media to help increase your businesses revenue. You have to use social media to help increase your businesses sales and enquiries. If you do it right, the return on investment can be huge for your business. Social media is one of the many new tools that didn’t exist 5 years ago so you need to take advantage of it.
There are many more Benefits of Social Media for Businesses
Social media should be used by every business. However, it is very different running a business Facebook page compared to a personal one. Kiwise Digital provides social media marketing services for clients in New Zealand. View examples of our Social Media Marketing work. Contact us today by calling 09-551 5526 or complete our online form below.
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