The purpose of this Blog post is to make sure you understand how to best advertise your business using the Internet. Digital Marketing Strategy is a plan that uses digital resources to achieve one or more objectives. With Technology changing at a very fast pace, there are many digital resources to choose from based on what the overall goal is. All online content created and delivered for your business, should have one goal “To generate traffic to your business website resulting in revenue.”
Step 1. Digital Marketing Strategy Your Business Website
Built using WordPress, Genesis Framework, HTML5, Google Search Optimised, Mobile device responsive and easy to navigate and use.
Step 2. How easy is it to find your business website?
Of course, if you search smart express, the website is on page one of Google Search. However, the real proof to achieve Google traffic is to be found by new customers who do not know your business.
To do this, we decide the top 20 or 30 keywords (search queries) and create one website page per search query. We use Content Marketing to effectively target the top keywords. The most important website visitor is the Google Crawler (bot). Every single page on the website is required to be Search Engine Optimised. When the website has 30+ pages all targeting one unique search query (keywords), the results and revenue will increase.
Step 3. Grow your target market audience and advertise to the below users:
- Google Search Users
- Social Media Users
- Email Users
- Referral website Users
Digital Marketing Strategy Goals
- Finalise your top Google Search Queries (target keywords) for this year.
- Schedule Monthly Target Keywords (Search Queries).
- Schedule Monthly Service to Target and Promotion.
- Publish SEO Blog posts for Target Keywords (Search Queries).
- Share Blog posts to Social Media and Newsletter.
- Grow Social Media audience.
- Monthly Email Marketing to Newsletter list.
- Monthly Management, Reporting, Analysis, Consulting and Results.
- Constant assessment and improvement.
- Excellent Customer Service and business results.
Content Marketing (inbound Marketing) definition: Content Marketing is defined by three phases: Get found, Convert and Analyse.
- Attract traffic to website
- Convert website visitors to leads
- Convert leads to sales
- Turn clients into repeat higher margin clients
- Analyse for continuous improvement
Complex content marketing practices target potential customers at various different levels of product/brand awareness. The most scaled tactics attempt to funnel customers from semantically related market segments, who have no product awareness or intention to purchase. This is usually achieved by taking the customer through a structured informational path, that builds awareness and increases interest over time.
Referral Marketing 101
Referral Marketing definition: Referral marketing is a method of promoting your business services to new customers through referrals, usually word of mouth, email or social media. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
According to the New York Times, 70% of all new business comes from referrals. That means on average, two-thirds of consumers make purchases because someone they know recommended a particular product or service.
Recent findings from Nielsen support the remarkable potential of referral marketing, observing that people are four times more likely to buy when referred by a friend.
Strategic use of referral marketing allows professionals to tap into the power of consumer recommendations to achieve exceptional results.
We also recommend a monthly press release for local papers and authority websites within your industry and community.
The most effective tactic to get referrals is with customer reviews:
Create a Customer Reviews plan to boost all review for Google and Facebook. This is guaranteed to boost your Google Search enquiries. To get more customer reviews we suggest the following actions;
- Call customers requesting a simple survey completion
- Email customers requesting a simple survey completion
- A message with GMB page link in your email signature
- A message with GMB page link in your invoices
Also a regular Press Release to media sites to refer website traffic is very effective too. For more Digital Marketing, WordPress and IT tips follow our Kiwise WP Facebook, Kiwise WP Google, Kiwise WP LinkedIn and Kiwise WP Twitter.
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