Effective website graphic design does everything for establishing credibility for your business target audience to strengthening your brand messaging.
Also using the right combination of effective website graphic design elements – like colour, typography, and layout will make a big difference.
Website graphic design will be the difference between a marketing campaign converting like crazy or completely falling flat.
Graphic design is one of the most important components of any successful marketing campaign.
While there are some evergreen design rules that you’ll always want to follow, for the most part, graphic design is a constantly evolving medium.
What worked yesterday might not work today. If you want to drive maximum results with your marketing campaigns, you need to stay on top of the trends.
Try to keep your finger on the pulse of what’s happening in the world of graphic design.
Set to piggyback off of the responsive mobile design trend in 2018 is responsive logos.
While most all major brands have created responsive mobile sites, none have made their logos fully responsive.
Many have simplified their logos to make them smaller and easier to capture on a smartphone screen.
None have actually adjusted their logo type based on the size of a screen.
But it looks like 2018 might be the year that changes. In 2017, digital designer Joe Harrison put together “Responsive Logos”.
An exploration into how the logos of the world’s largest brands could be scaled to create fully responsive logos for mobile and tablet experiences.
And the results have got the design world buzzing and considering how to turn responsive logos a reality in 2018.
Having a responsive logo can help to keep branding consistent.
No matter where or how consumers interact with them, so it’s definitely something you’ll want to consider in the upcoming year.
In 2018, everything old is new again – particularly anything having to do with the 80’s or 90’s.
Scrunchies are back in style, 80’s-era Levi jackets are all over the fashion blogs, and retro-inspired color palettes and patterns are all the rage in the world of design.
Using a retro-inspired colour palette or pattern can help your marketing campaign feel both nostalgic and current at the same time.
Something that’s especially helpful if you’re trying to capture the attention of the much-sought-after millennial demographic.
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