On-Page SEO Checklist Guide For NZ Business Websites

Read this On-Page SEO Checklist Guide from our company founder Kent Routen. Kent has over 15 years professional experience in SEO and Digital Marketing. This Blog post will help you to ensure every page and post of your website targets Google Search traffic. Use www.google.co.nz or www.google.com suggestions to research the most popular keywords (search terms / keyword phrases). Apply these SEO copywriting guidelines to ensure your website posts and pages drive plenty of sales $$$$ from Google Search. SEO copywriting and SERP’s metadata is all about how to create website copywriting for Search Engines. Create compelling titles and descriptions which motivate users to click.

On-Page SEO Checklist Guide To Ensure Google Search Traffic

The Meta title tag and the meta description tag are what Google Users will read when they search your website services or products. This is determined by how much space there is on the Google www.google.com results page.

The Title tag should start with the Focus Search Term aiming for one short sentence selling the page topic. Do not type “Welcome” or “Business Name Ltd” etc. And do not list keywords with commas.

The Description tag should also use the Focus Search Term aiming for two short sentences and will expand on the Title tag.

PLEASE FOLLOW THESE STEPS FOR EVERY PAGE AND BLOG POST YOU CREATE

1. FOCUS SEARCH TERM / KEYWORD PHRASE – PAGE TOPIC – What is the Focus Search Term for your page? Use https://www.google.com to start typing your focus search term and use Google Suggestions also called Google Instant Search. Also refer to the suggestions at the bottom of the Google Search page. When you focus on one of the suggestions (search terms), this means you’ll target the most popular search term related to your page.
2. PAGE FEATURED IMAGE – Add the page featured image. Name the file with the Focus Search Term, use the Focus Search Term for the Alt tag and image title. Use the correct dimensions for your page and Facebook example 1200px by 628px. Compress the image using resolution 72 dpi and using https://tinypng.com/
3. PAGE TITLE / HEADING (H1) – Create your page title starting with the page Focus Search Term. Summarise your page topic. Aim for 65 to 70 characters for one short sentence. Also use this page title for the Yoast Meta Title Tag.
4. PAGE URL ADDRESS – Make sure you use the Focus Search Term for the page URL.
5. PAGE DESCRIPTION / PAGE TOPIC INTRODUCTION – Create your page description aiming for four to six short sentences (10 words per sentence) to expand on the page title. Aim for 300 characters maximum and use the Focus Search Term. Also use this page description for the Yoast Meta Description Tag.
6. PAGE INTRODUCTION PARAGRAPH 1 FOR 200 WORDS – Create your page / post’s first paragraph aiming for 200 words. Use the Focus Search Term and write compelling copy to encourage users to quickly understand the page / post topic.
7. PAGE BODY HEADING 1 (H2) – Create your page / post’s first H2 heading. Aim for 70 characters for a short sentence. Use the Focus Search Term.
8. PAGE BODY PARAGRAPH 2 FOR 300 WORDS – Create your page / post’s second paragraph aiming for 300 words. Use the Focus Search Term and write compelling copy to encourage users to learn more about the page / post topic.
9. PAGE BODY HEADING 2 (H2) – Create your page / post’s second H2 heading. Aim for 70 characters for a short sentence. Use the Focus Search Term.
10. PAGE BODY PARAGRAPH 3 FOR 300 WORDS – Create your page / post’s third paragraph aiming for 300 words. Use the Focus Search Term and write compelling copy to encourage users to learn more about the post topic.
11. PAGE BODY HEADING 3 (H2) – Create your page / post’s third H2 heading. Aim for 70 characters for a short sentence. Use the Focus Search Term.
12. PAGE BODY PARAGRAPH 4 FOR 300 WORDS – Create your page / posts fourth paragraph aiming for 300 words. Use the Focus Search Term and write compelling copy to encourage users to learn more about the post topic.
13. PAGE BODY HEADING 4 (H2) – Create your page / post’s fourth H2 heading. Aim for 70 characters for a short sentence. Use the Focus Search Term.
14. PAGE BODY PARAGRAPH 5 FOR 300 WORDS – Create your page / post’s fifth paragraph aiming for 300 words. Use the Focus Search Term and write compelling copy to encourage users to learn more about the post topic.
15. PAGE CONCLUSION HEADING 5 (H2) – Create your page / post’s fifth H2 heading. Aim for 70 characters for a short sentence. Use the Focus Search Term. Make this a strong call-to-action statement message.
16. PAGE CONCLUSION PARAGRAPH 6 FOR 300 WORDS – Create your page / post’s sixth paragraph aiming for 300 words. Use the Focus Search Term and write compelling copy to encourage users to learn more about the page / post topic. Include all the copy about why and how to contact you or to make a booking.
17. Aim for 1,700 to 2,000 words of quality content per post.
18. Add 3-5 images including the featured image. Name the image file with the Focus Search Term, use the Focus Search Term for the Alt tag and image title. Use the correct dimensions for your post and Facebook example 1200px by 628px. Compress the image using resolution 72 dpi and using https://tinypng.com/
19. Create your post like an essay – Topic Title, Topic Introduction, Topic Body and Topic Closing
20. Structure your post like a news story – Heading, Paragraph, Heading, Paragraph, Heading, Paragraph etc.
21. Learn about the use of transition words https://yoast.com/writing-blog-creating-clear-blog-post-structure/#transition-words
22. Learn about the Flesch reading ease score https://yoast.com/flesch-reading-ease-score/
23. Learn about using short sentences https://yoast.com/5-tips-improve-readability-blog-post/#short-sentences
24. Learn about Passive voice https://kb.yoast.com/kb/passive-voice/
25. To avoid over doing the repeating of the Focus Search Term or weaving the search term throughout the copy – simply use Search Term Variations. This is ideal with the Yoast Premium plugin for targeting several search terms.
26. Make sure to link your post to other internal relevant posts. Create relevant anchor texts however do not use the Focus Search Term.
27. Make sure to link your post to external relevant posts. You can also encourage your users to visit your Facebook page. Internal and external linking is very important.
28. Always thoroughly proof read for spelling and simple grammar. Create short sentences of 15 words to achieve a high readability score. Also use short paragraphs and bullet points.
29. Share every post to social media and your monthly newsletter.
30. Document and record every Focus Search Term used and the Blog post URL with publish date.
31. Always validate all the focus search terms relate directly to your target market.
32. Review search volumes and difficulty levels in https://kwfinder.com/
33. Check your post meta data with the MozBar Chrome app
34. Review your success and your competitor’s success for page one ranking.
35. Review your success and your competitor’s success for organic and paid ads copy.

SEO online tools we recommend you use to help with your Google Search Keyword Targeting.

1. https://trends.google.com/trends/
2. https://www.google.com/webmasters/
3. https://moz.com/researchtools/ose/
4. https://www.spyfu.com/
5. https://www.wordstream.com/keywords
6. https://www.screamingfrog.co.uk/seo-spider/
7. https://my.onpage.org/login/
8. https://app.kwfinder.com/
9. https://serpchecker.com/
10. https://serpwatcher.com/
11. https://ahrefs.com/
12. https://www.similarweb.com/

SEO and Digital Marketing websites I advise for gaining knowledge and expertise.

1. http://yoast.academy/my-courses/
2. https://www.udemy.com/seth-godin-freelancer-course/learn/v4/overview
3. https://www.copyblogger.com/
4. https://training.ithemes.com/
5. https://www.amazon.com/SEO-Growth-Marketers-Designers-Entrepreneurs/dp/0692769447

Also be sure to read

• https://www.kiwise.com/2017/05/new-zealand-business-directory-sites/
• https://www.kiwise.com/2017/05/b2b-internet-marketing-strategies-nz/

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