Kiwise Digital Marketing first met Andreas Ross (Rossy) in 2013. The first website build we carried out for Rossy was for his business Pro Climb Limited. Pro Climb were focused on providing contract climbing services for the Auckland tree care industry. Eventually they started providing specialist training and tree care management services.
The popularity of the tree care services gave Rossy the idea to create an entirely new business focused purely on tree care management and maintenance services for the Auckland region. This is where www.treecareauckland.co.nz was born. The website officially launched in 2016 and we provide the full Kiwise Digital marketing package. Learn about how Tree Care Auckland quickly became a digital marketing success story.
Tree Care Auckland Digital Marketing Project Summary
For the Tree Care Auckland website, we developed the website using WordPress. We managed the entire WordPress website design process, genesis coding, and content implementation. The website went live and we immediately began work on the digital marketing. Our strategy was to target Google Search users, Social Media users and email users. Read about our 5 step process below.
Overview of the Kiwise Digital Marketing Strategy for Tree Care Auckland
Step 1. Target Search Engine Keywords – For every digital marketing strategy, the first step is to target 30 popular keyword phrases for the year ahead. The marketing team complete industry research and work together with Rossy to generate a list of around 30 keywords. Once the list has been finalised, we target at least two SEO blog posts per month. Fresh content plays a huge role in helping any website to rank well in search results.
Step 2. Target Social Media Advertising – We manage all the social media campaigns for Tree Care Auckland. The social media strategy involves a mix of “social” and promotional posts for the brand. We use both organic and paid strategies for the Tree Care Auckland social media marketing.
Step 3. Target Email Marketing Campaigns – We prepare and send out Email marketing newsletters to the Tree Care Auckland clients every month. Email marketing is the most cost effective form of online marketing. The newsletter is designed to show the TCA clients a snippet of the new SEO blog posts, company updates and monthly news. The goal of the e-news is to have readers click on the links and perform actions on your website.
Step 4. Target Google Search Pay Per Click (PPC) Campaigns – For Tree Care Auckland, we use both Google Search and Google Re-marketing campaigns. The Marketing team create effective marketing messages and display banners to target website visitors on the Google Search partner network. We work together with Rossy to set the monthly budget.
Step 5. Daily tracking, Monthly Reporting and Consulting. The Kiwise Digital team create a monthly digital marketing report to summarise the results and assess the current progress. The website report includes a breakdown of the traffic results and we also have a discussion with the client via phone call or they visit our Auckland CBD office. We also have a fortnightly catch up with Rossy to discuss the work.
What are the SEO and Digital Marketing results to date for Tree Care Auckland?
The Kiwise Digital team manages all the Digital Marketing and website development activities for Tree Care Auckland. 2016 was the first year Tree Care Auckland went live and the website recorded 8,289 visits for an average of 878 visitors per month. July recorded 1,516 visits which was a record for Tree Care Auckland in 2016.
2016 Google Analytics Acquisition Breakdown for Tree Care Auckland
This pie chart is a breakdown of the traffic acquisition results for Tree Care Auckland in 2016.
- 29.9% of website traffic came from Paid Search campaigns.
- 24.5% of website traffic came from Google Display campaigns.
- 17.1% of website traffic came from organic search results.
Read more about this Content Strategy Planning project here…
Become the next Kiwise Digital Client Success Story
The foundation we have laid with the WordPress development and digital marketing work means TCA are well positioned to meet and succeed their business goals. We look forward to seeing how Tree Care Auckland continues to grow in the future.
Talk to Kiwise Digital today about how we can make your business dreams a reality with our WordPress development and Digital Marketing services.
Give us a call on +64 9 889 4090. Our Support and Sales Desk is available Monday – Friday from 8 am to 4 pm.