Hi this is Kent Routen the company founder. I started learning SEO in 2005. I quickly understood how Search Engines rank and index websites. In summary, Google will crawl your website pages to determine FIRST Who you are? What do you do? Who for ? How do you do it? and Where you are? NEXT Google will determine your website Reputation, Credibility, Trust and Authority.
So in a real world business scenario you need to promote your business activity. Start by creating 10 to 20 pages about your business services or products. Don’t forget the most important visitor to your website is the Google Bot!
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Once you’ve written everything you know about your business, good news the first phase is complete! The next phase is to create website content every week or month. This will be the start of your Content Marketing strategy.
Your Content Marketing will prove to Google your business activity. I use the word activity in the sense, you are busy with lots of happy customers, new staff members, new services or products etc. The smart way is to setup a website Blog where you can centralise your Content Marketing. A Blog archive is very effective for SEO and is a useful resource for your website users.