SEO copywriting guidelines to ensure your website page drives plenty of sales leads from Google Search. SEO copywriting is how to create website copy for Search Engines.
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SEO Copywriting Guidelines and SEO Checklist
- Make sure the page meta title starts with the Focus keyword. One short sentences using 70 characters max.
- Make sure the page meta description uses the Focus keyword. Two to three short sentences and 160 characters max.
- Make sure the Focus keyword appears in the URL of your page.
- Make sure the Focus keyword appears in the first paragraph of the copy.
- Use the full page to create compelling call-to-action copy and Focus keyword variations.
- Use one image and make sure to add the Focus keyword to the image alt attributes.
- Make sure the Focus keyword appears in 2 to 3 subheadings (H2) in the copy.
- Make sure the Focus keyword density is near 2% but not higher than 3%.
- Make sure your page copy contains a minimum of 300 words.
- Make sure you have not used this Focus keyword before.
- Include outbound links to your social media pages.
- Do not use the Focus keyword for any anchor texts and hyperlinks.
- Link to other pages from your site with relevant keywords as anchor texts.
Questions for SEO Copywriting Guidelines?
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